Choose greatness?At Amplify we believe there’s great, and then there’s greatness. And that memorable is the enemy of unforgettable. It’s why we offer VIP hospitality at the Barclaycard Arena and Genting Arena like no other. Premium live experiences that don’t simply stand out, but offer outstanding choice and value.
Why Amplify your night?
- Best views in the house
- Annual memberships or show-by-show basis
- Choose from informal upgrades to full-on fabulous
- Perfect for wowing friends and wooing clients
- VIP check in and private entrances
- Exclusive access to private lounge
- Award-winning wining and dining
- Complimentary drinks
- Preferred parking
- Switched-on personal account managers
Home to everything from record breaking sports to Mickey Mouse and Friends; from the latest pop sensations to side splitting Comedy from some of the best comics, the Barclaycard Arena located in City Centre is bigger and better than ever! Bringing you events you won't forget.Getting Here Virtual Tour
The Genting Arena is the Midland's outstanding entertainment experiance for artists and vistors alike. Located on the NEC campus we have the world's best Comedians, Sports people, Singers, Songwriters, Dancers, Daredevils and everything in between come through our doors.Getting Here Getting Here
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the AIR experience."
Chris, Birmingham Optical
"We as a family have been members of the Amplify Experience for well over a decade now and have only ever encountered exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn’t do without Amplify! I get to know about artists before most other people, get a fantastic choice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I’ve got my own contact Lisa, who is excellent and looks after me so well. The hospitality packages are excellent value for money."
Lynn, Jamie Lewis Residential