Welcome to a world of vibrant live experiences; where you and your friends, family or clients can get closer to music, comedy and sporting legends and be entertained like a VIP.
Arena Birmingham and Genting arenas are home to our most exclusive hospitality packages; fusing luxurious dining, VIP lounges and complimentary bubbles with priority access and parking, the joy of dancing right past the queues and a legion of hands-on hosts ready to amplify every single moment.
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Home to everything from record breaking sports to Mickey Mouse and Friends; from the latest pop sensations to side splitting Comedy from some of the best comics, Arena Birmingham located in City Centre is bigger and better than ever! Bringing you events you won't forget.Getting Here Virtual Tour
The Genting Arena is the Midland's outstanding entertainment experience for artists and vistors alike. Located on the NEC campus we have the world's best Comedians, Sports people, Singers, Songwriters, Dancers, Daredevils and everything in between come through our doors.Getting Here Virtual Tour
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the Air experience."
Chris, Birmingham Optical
"We as a family have been members of the Amplify experience for well over a decade now and have only ever encountered exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn't do without Amplify! I get to know about artists before most other people, get a fantastic choice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I've got my own contact, Lisa, who is excellent and looks after me so well. The hospitality packages are exceelent value for money."
Lynn, Jamie Lewis Residential