We are the official hospitality provider to the Genting Arena & Barclaycard Arena, Birmingham. Delivering a range of World class VIP hospitality experiences at some of the most exciting music, sporting and comedy events.Find Out More
Home to everything from record breaking sports to Mickey Mouse and friends; from the latest pop sensations to side splitting comedy from some of the world’s best comics, Birmingham’s Barclaycard Arena is bigger and better than ever bringing you events you won’t want to forget!Getting Here
The Genting Arena is the Midlands' outstanding entertainment experience for artists and visitors alike. We have the world's best comedians, sportspeople, singers, songwriters, dancers, daredevils and everything in between come through our doors.Getting Here
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the AIR experience."
Chris, Birmingham Optical
"We as a family have been members of the Amplify Experience for well over a decade now and have only ever encountered exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn’t do without Amplify! I get to know about artists before most other people, get a fantastic choice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I’ve got my own contact Lisa, who is excellent and looks after me so well. The hospitality packages are excellent value for money."
Lynn, Jamie Lewis Residential