Welcome to Amplify; where we know that a truly premium live event is an experience you’ll want to remember, long after the lights go down.
That’s why Arena Birmingham and the Genting Arena are home to our portfolio of hospitality packages; delivering a superior level of quality and sparkle in the live entertainment business.
Find Out More
Home to everything from record breaking sports to Mickey Mouse and Friends; from the latest pop sensations to side splitting Comedy from some of the best comics, Arena Birmingham located in City Centre is bigger and better than ever! Bringing you events you won't forget. The Foundry and Quartz restaurants offer unrivalled views across the Birmingham canal. Arena Birmingham is also home to our excluisve Show Cubes offering you and your guests your own personal space for up to 14 people.Getting Here Virtual Tour
The Genting Arena is the Midland's outstanding entertainment experience for artists and vistors alike. Located on the NEC campus we have the world's best Comedians, Sports people, Singers, Songwriters, Dancers, Daredevils and everything in between come through our doors. Home to our exclusive Air Restaurant, Lakeside Lounge and Show Deck,ensuring every aspect of your night will be the highest of quality.Getting Here Virtual Tour
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the Air experience."
Chris, Birmingham Optical
"We as a family have been members of the Amplify experience for well over a decade now and have only ever encountered exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn't do without Amplify! I get to know about artists before most other people, get a fantastic choice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I've got my own contact, Lisa, who is excellent and looks after me so well. The hospitality packages are exceelent value for money."
Lynn, Jamie Lewis Residential