As the official provider of VIP hospitality experiences at Birmingham’s Barclaycard Arena and Genting Arena, Amplify offers a range of premium benefits to enjoy the most exciting music, sporting and comedy events in style.Find Out More
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Home to everything from record breaking sports to Mickey Mouse and friends; from the latest pop sensations to side splitting comedy from some of the world’s best comics. The Barclaycard Arena located in Birmingham city centre is bigger and better than ever bringing you events you won’t want to forget!Getting Here Virtual Tour
The Genting Arena is the Midlands' outstanding entertainment experience for artists and visitors alike. Located on the NEC campus we have the world's best comedians, sportspeople, singers, songwriters, dancers, daredevils and everything in between come through our doors.Getting Here Virtual Tour
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the AIR experience."
Chris, Birmingham Optical
"We as a family have been members of the Amplify Experience for well over a decade now and have only ever encountered exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn’t do without Amplify! I get to know about artists before most other people, get a fantastic choice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I’ve got my own contact Lisa, who is excellent and looks after me so well. The hospitality packages are excellent value for money."
Lynn, Jamie Lewis Residential