Turning shows into showstoppers
Welcome to vibrant VIP hospitality. Welcome to legendary shows from musical, sporting and comedy legends. Welcome to exclusively tailored Barclaycard Arena and Genting Arena experiences. Welcome to VIP lounges, where pre-show conversation and complimentary drinks flow. And where exceptional dining is served without exception. Welcome to priority ticket access, check in and parking. Welcome to switched-on and hands-on hosts. Welcome to Amplify.Find Out More
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Home to everything from record breaking sports to Mickey Mouse and Friends; from the latest pop sensations to side splitting Comedy from some of the best comics, the Barclaycard Arena located in City Centre is bigger and better than ever! Bringing you events you won't forget.Getting Here Virtual Tour
The Genting Arena is the Midland's outstanding entertainment experiance for artists and vistors alike. Located on the NEC campus we have the world's best Comedians, Sports people, Singers, Songwriters, Dancers, Daredevils and everything in between come through our doors.Getting Here Virtual Tour
"We regularly entertain key clients and employees at major sporting events but nothing can match the hype and pure exhilaration after a concert at the Genting Arena and the Air experiance."
Chris, Birmingham Optical
"We as a family have been members of the Amplify Experiance for well over a decade now and have only ever encounted exceptional hospitality and fine dining. You certainly feel special and well looked after."
The Mason Family, Mason & Jones Group
"I couldn't do without Amplify! I get to know about artists before most other people, get a fantastic shoice of tickets and superb advice on where to sit to be closer, or have the luxury of the private bar upstairs. I've got my own contact, Lisa, who is excellent and looks after me so well. The hospitality packages are exceelent value for money."
Lynn, Jamie Lewis Residential